Hype Type Studio Blog

Los Logos — Compass

I just got an email from the good people at Gestalten letting me know that the new Los Logos book (5) is finally out, featuring a number of logos designed by Hype Type over the last year.
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Like its predecessors, this fifth edition in the Los Logos series offers a definitive overview of current developments and advancements in logo design with the high-quality selection of up-to-the-minute work that readers have come to expect. But with a larger format and more text features, the focus of this book has been further sharpened from a comprehensive documentation to a competent classification of prevailing tendencies in design. Los Logos: Compass aims to be not only an archive of current design, but to educate designers and clients about which approaches make the best fit for a given project – an issue that is especially important in a challenging economy in which innovation and identity are essential.

Amazing Abandonment

Stumbled across this old abandoned zoo in griffith park today. It’s closed to the public but sneaking through a hole in the fence made it all the more fun.

Quiksilver Reese Forbes Shoe

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Sighting of the new Reese Forbes shoe that we had the pleasure to work on have started popping up online. Check them out at FreshnessMag. The full project will be added to our website soon.

Salvation Store

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Following our earlier post showing the lookbook Hype Type Studio are excited to be able to show you the Salvation Store brand identity project here.

Salvation Lookbook Season 1

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New project just added to the site. Lookbook design and art direction for Nike’s Salvation Brand.

Site Update

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Just updated the site with another new project for Stacks.

UCLA Investing in Champions Book

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Book design for UCLA ‘Investing in Champions’. View the full project here.

Hype Type —

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We have been promising a complete site overhaul and project update for a long time. Unfortunately we have not not been allowed to talk about many of the projects but the time is coming where we will be allowed to show them… soon…

Obey Clothing (UK) Webstore launched today.

We are extremely excited to be able to announce the launch of the new Obey Clothing (UK) Webstore. Released to co-inside with the last week of Shepards ‘May Day’ show in New York, the Obey (UK) webstore has been designed to capture the essence and esthetic of the Obey brand and reflect the depth and focus of the Mens and Womens Obey Clothing and Accessory collections.

The specially curated Obey webstore collection ranges from clean and classic styles to more forward lead design, including slouchy tanks, tie-dyes, light-weight double wovens, military inspired jackets, and a wide variety of denim.

Plus Wine Book

Our designs for Dragonfly Wine have been featured in the Plus Wine book by Monsa. Check it out.

More Info:
In this book, a carefully selected collection of wine labels has been chosen of international designers. American designers create the face of French wines; Spanish designers do the same for the Australians – a genuinely interesting exchange for a globally expanding product. Environmentally conscious labels promotional labels, labels that convert simple wines into great temptations and of course, labels of the great wines, all with the common denominator – lots of great design!