Hype Type Studio Blog

Los Logos — Compass

I just got an email from the good people at Gestalten letting me know that the new Los Logos book (5) is finally out, featuring a number of logos designed by Hype Type over the last year.
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Like its predecessors, this fifth edition in the Los Logos series offers a definitive overview of current developments and advancements in logo design with the high-quality selection of up-to-the-minute work that readers have come to expect. But with a larger format and more text features, the focus of this book has been further sharpened from a comprehensive documentation to a competent classification of prevailing tendencies in design. Los Logos: Compass aims to be not only an archive of current design, but to educate designers and clients about which approaches make the best fit for a given project – an issue that is especially important in a challenging economy in which innovation and identity are essential.

Quiksilver Reese Forbes Shoe

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Sighting of the new Reese Forbes shoe that we had the pleasure to work on have started popping up online. Check them out at FreshnessMag. The full project will be added to our website soon.

Plus Wine Book

Our designs for Dragonfly Wine have been featured in the Plus Wine book by Monsa. Check it out.

More Info:
In this book, a carefully selected collection of wine labels has been chosen of international designers. American designers create the face of French wines; Spanish designers do the same for the Australians – a genuinely interesting exchange for a globally expanding product. Environmentally conscious labels promotional labels, labels that convert simple wines into great temptations and of course, labels of the great wines, all with the common denominator – lots of great design!

SecretSpot Identity

Just completed the new identity for SecretSpot Surf Shop. See the full project here.

786

We just got the final photos from the 786 studio session last week, shot by photographer Dan Prince. We designed the 786 identity earlier in the year are currently working on the new brochures, packaging and website for this luxury make-up and fragrance brand.

Michael O’Connor – Brand Identity

We were approached by Michael O’Connor to rebrand their furniture retail business. See the full project here.

SIRF Campaign

With SIRF only a few days away the campaign seems to be everywhere! Here’s a billboard we spotted at the train station this morning.

SIRF Advertising

Advertising for Stockton International Riverside Festival 2009, see the full project here.