Hype Type Studio Blog

Los Logos — Compass

I just got an email from the good people at Gestalten letting me know that the new Los Logos book (5) is finally out, featuring a number of logos designed by Hype Type over the last year.
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Like its predecessors, this fifth edition in the Los Logos series offers a definitive overview of current developments and advancements in logo design with the high-quality selection of up-to-the-minute work that readers have come to expect. But with a larger format and more text features, the focus of this book has been further sharpened from a comprehensive documentation to a competent classification of prevailing tendencies in design. Los Logos: Compass aims to be not only an archive of current design, but to educate designers and clients about which approaches make the best fit for a given project – an issue that is especially important in a challenging economy in which innovation and identity are essential.

Quiksilver Reese Forbes Shoe

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Sighting of the new Reese Forbes shoe that we had the pleasure to work on have started popping up online. Check them out at FreshnessMag. The full project will be added to our website soon.

Site Update

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Just updated the site with another new project for Stacks.

Plus Wine Book

Our designs for Dragonfly Wine have been featured in the Plus Wine book by Monsa. Check it out.

More Info:
In this book, a carefully selected collection of wine labels has been chosen of international designers. American designers create the face of French wines; Spanish designers do the same for the Australians – a genuinely interesting exchange for a globally expanding product. Environmentally conscious labels promotional labels, labels that convert simple wines into great temptations and of course, labels of the great wines, all with the common denominator – lots of great design!

Tracy A Franklin

Tracy A. Franklin is a freelance specialist embroiderer, trained at the Royal School of Needlework. We were commissioned to develop her logo and a book on the subject of crewel work. It was our brief to bring this technique up to date by suggesting a suitable application and design. Here’s a sneak peak of her logo based on one of her embroidery works, the full book project is coming soon.

Latest Projects

Currently working with great clients on some amazing projects — Book designs, identities, websites and branding projects are keeping us busy, exciting times here at HTHQ! All will be revealed soon(ish).

SecretSpot Identity

Just completed the new identity for SecretSpot Surf Shop. See the full project here.

Stacks

Had a great meeting today with Michael Leon, watch out for some amazing things coming with the relaunch of Stacks. Expect new products throughout the Spring and Summer, with a full hardgoods line in the Fall. Stacks will be available at authentic skate shops and select boutiques worldwide.

786

We just got the final photos from the 786 studio session last week, shot by photographer Dan Prince. We designed the 786 identity earlier in the year are currently working on the new brochures, packaging and website for this luxury make-up and fragrance brand.

THUG

Just found some of the early sketches for the Tony Hawk T.H.U.G. Logo that I designed back in 2003. Here’s the final logo.